WWE kicks, punches, slams marketing efforts into high gear ahead of WrestleMania, its big event

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WWE kicks, punches, slams marketing efforts into high gear ahead of WrestleMania, its big event
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Joe Nguyen is a digital strategist for The Denver Post. Previously he was the online prep sports editor. Prior to that, he covered Adams County and Aurora in the YourHub section. He has previously covered Colorado’s Asian-American communities as editor for Asian Avenue magazine and AsiaXpress.com.

FILE – Actor and former WWE Superstar Dwayne “The Rock” Johnson participates in a news conference on Wednesday, Mar. 30, 2011 in New York. As WWE gears up for its biggest annual premium live event in April 2024, the company continues to harness the power of its social media presence to reach its fans. A key component of that strategy is YouTube, where WWE has hit an important milestone: reaching 100 million subscribers.

In February, three days before the Super Bowl, with all eyes on Las Vegas, WWE tried to snatch some of the NFL’s spotlight for itself. WWE released its WrestleMania XL video on the day of the Super Bowl. That video has amassed more than 5 million views and counting on WWE’s account on X, formerly known as Twitter.

The Rock’s participation in WrestleMania XL, given his longstanding ties to WWE and his movie star status, is a considerable asset. McAfee, who rejoined WWE’s Raw commentary team and co-hosted the WrestleMania XL press conference, recently interviewed The Rock on his self-titled television show on ESPN. A clip of the video posted to McAfee’s X account has more than 3 million views.

Let's just say CU Buffs guard Jaylyn Sherrod's third foul call against Hawkeyes, Caitlin Clark was ... curious

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