This year’s WrestleMania is just days away, but WWE’s marketing campaign for its biggest premium live event of the year was kicked into overdrive months…
WWE has plugged appearances by top stars including Cody Rhodes and Dwayne 'The Rock' Johnson, who recently became a board member for WWE's parent company, TKO GroupThe 2024 WrestleMania happens in Philadelphia on April 6 and 7, but WWE’s marketing campaign for its biggest premium live event of the year was kicked into overdrive months ago.
The sports entertainment company held a press conference in Las Vegas at the T-Mobile Arena, just down the road from stadium where the Super Bowl was played, to promote WrestleMania XL.In February, three days before the Super Bowl, with all eyes on Las Vegas, WWE tried to snatch some of the NFL's spotlight for itself., just down the road from the stadium where the Super Bowl was being played, to promote WrestleMania XL, a two day event in Philadelphia that begins Saturday.
Jason Cielsak, president, Pacific Rim, at brand experience firm Siegel+Gale, says that the way the WWE crafts its WrestleMania messaging makes fans eager for an event where many of the storylines that have been evolving over the year are resolved in the ring.“It is a master class in marketing steeped heavily in storytelling and drama that many of the major sports leagues and even television writers could learn from,” Cielsak said.
“The benefits to WWE are numerous and help position the organization as a credible entertainment entity, luring “future Rocks” seeking global stardom,” Cielsak said.
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Baca lebih lajut »
WWE kicks, punches, slams marketing efforts into high gear ahead of WrestleMania, its big eventThis year’s WrestleMania is just days away, but WWE’s marketing campaign for its biggest premium live event of the year was kicked into overdrive months ago.
Baca lebih lajut »
WWE kicks, punches, slams marketing efforts into high gear ahead of WrestleMania, its big eventThis year’s WrestleMania is just days away, but WWE’s marketing campaign for its biggest premium live event of the year was kicked into overdrive months ago.
Baca lebih lajut »