This year’s WrestleMania is just days away, but WWE’s marketing campaign for its biggest premium live event of the year was kicked into overdrive months ago. In February, three days before the Super Bowl, with all eyes on Las Vegas, WWE tried to snatch some of the NFL’s spotlight for itself.
FILE - Actor and former WWE Superstar Dwayne “The Rock” Johnson participates in a news conference on Wednesday, Mar. 30, 2011 in New York. As WWE gears up for its biggest annual premium live event in April 2024, the company continues to harness the power of its social media presence to reach its fans. A key component of that strategy is YouTube, where WWE has hit an important milestone: reaching 100 million subscribers.
The sports entertainment company held a press conference in Las Vegas at the T-Mobile Arena, just down the road from the stadium where the Super Bowl was being played, to promote WrestleMania XL, a two day event in Philadelphia that begins Saturday. It plugged appearances by top stars including Cody Rhodes and Dwayne “The Rock” Johnson, who recently became afor WWE’s parent company, TKO Group.
“It is a master class in marketing steeped heavily in storytelling and drama that many of the major sports leagues and even television writers could learn from,” Cielsak said. “The benefits to WWE are numerous and help position the organization as a credible entertainment entity, luring “future Rocks” seeking global stardom,” Cielsak said.and Pat McAfee, to promote WrestleMania XL. Paul, WWE’s current United States champion, a co-founder of Prime beverage company, podcaster andon X with his reaction to the WrestleMania XL press conference. Paul currently has 23.5 million subscribers on YouTube and 6.8 million followers on X.
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