This was the suggestion of Sen. Lito Lapid, saying mixing two previous slogans will boost the message of the present “Love the Philippines” tagline of the Department of Tourism. READ MORE:
TOUR BUS. The Department of Tourism launches its ‘hop-on hop-off’ bus tour at the Kartilya ng Katipunan in Manila on Thursday, July 6, 2023. Norman CruzThis was the suggestion of Sen. Lito Lapid, saying mixing two previous slogans will boost the message of the present “Love the Philippines” tagline of the Department of Tourism.
“Wow Philippines” was used during the term of former Tourism chief Richard Gordon while “It’s More Fun in the Philippines” was the slogan coined during the time of the late Sec. Ramon Jimenez. The DOT is terminating its contract with DDB Philippines after the promotional video it circulated online was exposed to have stock footage of other countries.
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Padilla hopes for PH tourism's recovery after campaign video controversySenator Robinhood 'Robin' C. Padilla is hopeful that Philippine tourism would recover and prosper amid the controversy involving the DOT over an 'irresponsible and erroneous' production of a tourism campaign video. | ManilaBulletin READ:
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Binay says ‘Love the Philippines’ blunder is ‘unsalvageable’MANILA, Philippines — Senator Nancy Binay, chair of the Senate committee on tourism, on Wednesday said the Department of Tourism’s (DOT) controversial “Love the Philippines” campaign is
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Senators back tourism chief Frasco: ‘Let’s give her a chance’Senators on Wednesday, July 5 said the controversy surrounding the “Love the Philippines” campaign of the Department of Tourism (DOT) should not diminish the accomplishments made by Secretary Christina Garcia Frasco in promoting the country to the world.
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Padilla on DOT campaign video fiasco: ‘I hope we recover, unite under our flag to promote PH tourism’Senator Robin Padilla on Thursday said he is hoping that Philippine tourism will “recover” following the controversy that hounded the Department of Tourism’s “Love the Philippines” campaign video. | charieabarcaINQ
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DOT to continue using ‘Love the Philippines’ tourism sloganThe Department of Tourism will maintain the new tourism slogan &39;&39;Love the Philippines&39;&39; despite the flak a promotional video of the campaign drew for the use of foreign stock footage, Tourism Secretary Christina Frasco said Wednesday.
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DOT Secretary Frasco’s dilemmaHow unfortunate that Secretary Christina G. Frasco of the Department of Tourism (DOT) should suddenly be mired in the fiasco of “Love the Philippines,” the new branding titled “GINTO, Greater Innovation, New Tour-ism Opportunities” launched last June 27 to celebrate the golden anniversary of Philippine tourism. Sec. Frasco described it as DOT’s “commitment to continuous innovation and growth, marking a new chapter in the Philip-pines’ tourism journey.”
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