“Love the Philippines” was presented last June 27, as the DOT celebrated its 50th anniversary. It was the formal presentation, not just a “mood” preview as claimed by advertising executives embarrassed by their un-forgiveable faux pas. MBOpinions READ:
However, after barely a week, roadblocks and potholes are deviating DOT’s “journey” to innovation and growth. The usual blogger denounced the misuse of stock videos taken not in the Philippines but in Indonesia, Dubai, Switzerland and other foreign countries. Indeed, why use photos of rice terraces in Bali, aren’t Batad and Mayoyao just as spectacular? Whoever was dishonest enough to do that must despise the Philippines.
Sec. Christina Frasco said the objective of “Love the Philippines” is “to showcase our diverse facets while embracing the distinctiveness of the Filipino people…The Philippines is not just a destination but an immersive experience that embraces the warmth and genuine hospitality of the Filipinos.” The “Filipino smile” is cele-brated as a most valuable asset.
Roberto Pagdanganan whom I had met during the Centennial of the Philippine Revolution was Bulacan governor for 12 years! He succeeded Richard Gordon in 2004 and signed a tourism agreement with People’s Republic of China. We agreed that the DOT has too many responsibilities, but so little power to fulfill its mandate.
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