The Department of Tourism (DOT) will maintain the new tourism slogan ''Love the Philippines'' despite the flak a promotional video of the campaign drew for the use of foreign stock footage, Tourism Secretary Christina Frasco said Wednesday.
The Department of Tourism will maintain the new tourism slogan ''Love the Philippines'' despite the flak a promotional video of the campaign drew for the use of foreign stock footage, Tourism Secretary Christina Frasco said Wednesday.
" regarding the inclusion of non-original stock footage in an audiovisual presentation supposedly promoting the Philippines. "Tourism is a sensitive market. Political unrest, negative media, and people's perceptions influence travelers' decisions. Dahil nga sa nangyari, headline na tayo sa buong mundo. Naging laughing stock na ang slogan, at masyado nang tinamaan ang campaign. Nakakalungkot dahil sa unang tapak pa lamang, imbes na umarangkada ay umatras tayo,” Binay said."The DOT's enhanced campaign has lost the persuasion game.
“We don't want the slogan to become a national embarrassment and look like losers. Again, huwag nang ipilit. Hindi masama ang magkamali. LOVE was not meant to be. Let us all move on and just bring back the FUN to the Philippines," Binay said.
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