Following the launch of “Love The Philippines” tourism campaign, the marketing firm responsible for the slogan, DDB Philippines, faces renewed attention.
On Sunday, July 2, DDB Philippines issued a statement clarifying that the video presentation uploaded on social media was intended as a “mood video to excite internal stakeholders about the campaign.”
“While the use of stock footage in mood videos is standard practice in the industry, the use of foreign stock footage was an unfortunate oversight on our agency’s part. Proper screening and approval processes should have been strictly followed. The use of foreign stock footage in a campaign promoting the Philippines is highly inappropriate, and contradictory to the DOT’s objectives,” said DDB Philippines.
“It is important to note that the AVP was produced by DDB Philippines at its own expense, and no public funds were released or would be released, to fund the video,” DDB Philippines added. The Department of Tourism announced on Monday, July 3, that it would “start termination proceedings against its contract with DDB Philippines,” in line with the agency’s use of stock footage from other countries.
JUST IN: DOT to start termination proceedings against its contract with DDB Philippines for the advertising agency's use of stock videos from other countries in the "Love the Philippines" campaign. | via
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