For some publishers, price rises will wipe out profits. That may mean more hard conversations about newspaper, full stop
Paper mills had the worst of it for years as newspapers reduced pagination, went wholly digital or shut for good. The papers were able to hammer down the cost of newsprint from firms fighting for business as demand declined. Price-taking paper mills suffered in silence. Many hesitated to shut massive machines costing hundreds of millions of dollars.
The pandemic, with people working from home, meant even fewer newspaper purchases, which depressed demand for newsprint again and increased the pain for paper suppliers. In the past 24 months European mills have responded by shutting almost a fifth of their newsprint capacity, says a buyer for a large British newspaper group.
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