Duolingo has made a hoot on TikTok for featuring a life-size version of its owl mascot in lighthearted, tongue-in-cheek — and sometimes unhinged — videos.
"mommy," the stoic, yet adorable green owl has become fluent in a language some brands have failed to speak: social media.
against the backdrop of Florence and the Machine's"Dog Days Are Over" remixed with audio of the game Red Light, Green Light from"Squid Game." That video has racked up more than 5.5 million views.— captioned with"when all you can say in French is 'bonjour'" — shows a crowd of people cheering and clapping to a snippet of Rich Mullins'"Awesome God" before the iconic green bird walks out and reveals itself to the audience.
"It gave us the freedom to take risks, to be bold and to just be relatable. It wasn't this intentional, 'We need to be authentic. We need to be relatable,'" she said.Madelyn Ross, 30, said she first came across the owl on her “For You” page and thought its content was hilarious.
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