Impossible Foods recently announced it is working on a plant-based fish as part of the mission to create replacements for all animal-based foods by 2035. With revenues topping $8.6 billion last year, the processed fish and seafood market might become the next industry to be turned on its head by the alternative meat craze.
Companies are facing many difficulties trying to develop the plant-based seafood, such as how to mimic the tastes of the wide variety of different fish species.
Start-ups across the country are racing to claim their bit of market share before Impossible Foods launches its fishless fish. However, developing the product is presenting companies with a challenge they didn't face when making plant-based hamburgers — the wide range of tastes across different species of fish.
The palette for fish is not only wide ranging, but also very precise. Cole Orobetz, co-founder of plant-based meat company Alpha Foods, said when it comes to seafood, people can be hypersensitive to even the slightest off flavor. This makes it essential companies reach a high level of accuracy in their fish replications before going to market, a sentiment their investor AccelFoods also noted.This tedious product development is being propelled, and pressured, by the rapid depletion of the oceans.
UC Berkeley's Alternative Meats Lab believes so strongly in this mission that it recently ran an experimental course challenging student teams to develop a good-tasting fish alternative. The winning team's product was a plant-based salmon burger based around fungi, algae, and seaweed.
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