Domino's Pizza is taking a page from from its third-party delivery foes and delivering its pizza with electric bikes.
because customers now have many more options than just pizza or Chinese food for delivery. Faced with the increased competition, Domino's has focused on improving its delivery. Part of that strategy includes building new stores in existing markets to cut down delivery times.
Domino's said Tuesday that tests at company-owned stores earlier this year showed that e-bikes improved overall delivery and service. Additionally, stores were able to hire delivery employees from a wider pool of candidates because they did not need a car or a driver's license.
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