McDonald's, Shake Shack, Chipotle, and other restaurant chains are embracing delivery as a way to reach more customers, gather more data, and make mor...
, which also owns Burger King - has found its restaurants offering delivery outperform those that don't.Introducing delivery can help restaurants to reach new customers.
McDonald's has found delivery customers tend to be younger and a large proportion make repeat orders. Its restaurants close to college campuses tend to do especially well at night."I won't surmise why that is or what they're doing prior to ordering McDonald's," Ozan said. The typical timing of delivery orders is also enticing. McDonald's receives 60% of them in the evenings, which is"really helpful for us from a capacity standpoint" as there's less drive-thru and in-store traffic and workers have time to fill orders, Ozan said at a conference last year.
The segment is growing 20% annually and could be worth nearly $50 billion by 2022, Burger King's Americas president Christopher Finazzo said at an investor day in May. The maker of the Whopper plans to offer delivery in more than 5,000 restaurants by the end of this year, he added.
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