Following in the footsteps of “Backpackers” and “Significant Mother,” Yulin Kuang’s “I Ship It” was developed for digital platform CW Seed but, come August…
but, come August 19 after two seasons of streaming, will receive a linear run on the CW network proper.
In the case of “I Ship It,” which is centered on a fangirl , there are creative elements that should make it attractive to some of the CW’s series’ audiences. “In every iteration of it, it’s a fangirl story [but] I’m not a musician — it’s the great tragedy of my life that I have no musical talent. I didn’t know that world as well,” she continues. Instead, she wanted to draw on her own experiences of starting as a fan fiction writer to “provide a roadmap for my former self of how you go from being a fangirl to being a creator in your own right.”
Kuang created a much more detailed world for the second season of the show, including creating a show bible for the show-within-the-show and making sure that her room broke stories for that show so that when characters referenced storylines they would make sense.
The second season of “I Ship It” launched first on CW Seed this spring and will return to that platform after the episodes air linearly on the CW. Both Kuang and Haskins say they are treating the linear run as a chance to bring a new audience to the show through the new platform. In order to do so, Haskins says it’s all about pushing content out on social media, as well as “doing a robust promotion on linear to let them know it’s there.
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