Celebrity chef David Chang and his Momofuku brand face criticism for sending cease-and-desist letters to small chili oil companies over the use of the term 'chili crunch.' The controversy has sparked renewed love for Lao Gan Ma spicy chili crisp, a beloved condiment among Asian communities.
Criticism of celebrity chef David Chang and his Momofuku brand erupted recently after the company cried foul at fellow Asian-led chili oil companies over use of the term “ chili crunch .” The furor also renewed love for Lao Gan Ma spicy chili crisp, an iconic condiment that many of Asian descent, particularly Chinese Americans, associate with home.
According to the letter, seen by NBC News, Homiah’s use of the term infringes on Momofuku’s trademark rights by “creating an obvious risk that consumers will mistakenly believe that Homiah’s Chili Crunch goods are associated with Momofuku.” Michelle Tew, Homiah’s founder, compared receiving the letter to a “punch in the gut.
David Chang Momofuku Chili Crunch Trademark Dispute Lao Gan Ma Chili Oil Condiment Asian Cuisine
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Backlash against Momofuku for demanding small businesses stop using 'chili crunch'Momofuku and its founder David Chang have faced backlash after serving cease and desist orders to small businesses using the terms 'chili crunch' or 'chile crunch'. The trademark dispute has sparked outrage and calls for boycotts.
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