Momofuku and its founder David Chang have faced backlash after serving cease and desist orders to small businesses using the terms 'chili crunch' or 'chile crunch'. The trademark dispute has sparked outrage and calls for boycotts.
Since Momofuku and its founder David Chang served cease and desist orders demanding small businesses stop using the terms “ chili crunch ” or “ chile crunch ,” an outcry has ensued. The fight, as reported by The Guardian, started because Momofuku holds the trademark for the phrase “ chile crunch .” The backlash against Chang and Momofuku has been loud and persistent.
They’re humans; they’re not computers. That being said, the trademark office has exposure to the internet. The trademark office has the ability to do World Wide Web searches and cite different examples of use, relating to generic names or cultural dishes. I mean, it happens all the time, where they'll pull examples of, “This food or this dish has been used for centuries, and therefore we're deeming it generic.
Momofuku David Chang Cease And Desist Trademark Backlash Small Businesses Chili Crunch Chile Crunch Boycott
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