'Trying to claim ownership of it is like trying to claim 'ketchup' or 'mayo.''
"You Are A Culinary Colonizer": People Are Calling For A Boycott Of David Chang's Momofuku After The Company Sent Cease-And-Desists To Asian-Owned BusinessesIf you're a food lover, you're probably familiar with David Chang. As one of the most visible celebrity chefs of our time, Chang is perhaps best known for founding the Momofuku restaurant group in 2004, which sparked nearly two decades of TV shows for centuries.
Momofuku trademarking chili crunch shows that having the approval of your community doesn’t matter if all you want to do is win. Amidst growing calls for the boycott of Momofuku products and businesses, as illustrated by the slew of negative comments onfrom the brand, it's impossible to know if all the brands who received cease-and-desists will comply or choose to enter costly legal battles instead. According to the Guardian, several smaller businesses they spoke with have already given in to Momofuku's demands and refused to go on the record with the publication about their experience for fear of retaliation.
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David Chang’s Momofuku ‘Chili Crunch’ Trademark Controversy, ExplainedRachel Askinasi is a reporter covering the food industry including restaurants, trends, agriculture, industry news and more.
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Asian-owned food brands address Momofuku chef David Chang's chili crisp trademark battleAsian creators and chefs say there's plenty of room at the chili crunch table.
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Momofuku Acquired Chile Crunch Trademark from Local BrandSusie Hojel created her Chile Crunch in 2008 and tried to fight David Chang's use of her trademarked name after she beat Trader Joe's.
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David Chang’s Momofuku draws heat over its ‘chile crunch’ trademarkCelebrity chef David Chang’s Momofuku holds a trademark on “chile crunch,” and is sending cease-and-desist letters to other companies trying to use the term.
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Backlash against Momofuku for demanding small businesses stop using 'chili crunch'Momofuku and its founder David Chang have faced backlash after serving cease and desist orders to small businesses using the terms 'chili crunch' or 'chile crunch'. The trademark dispute has sparked outrage and calls for boycotts.
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Chili Crunch Brand Responds to David Chang’s Trademark AttemptRachel Askinasi is a reporter covering the food industry including restaurants, trends, agriculture, industry news and more.
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