The state of California on Monday sued e-cigarette maker Juul Labs Inc, alleging...
- The state of California on Monday sued e-cigarette maker Juul Labs Inc, alleging the San Francisco company engaged in a “systematic” and “wildly successful” campaign to attract teenagers to its nicotine devices.
Filed in California state court in Alameda County, the lawsuit also cites passages from a recent Reuters investigation that documented how Juul disregarded evidence soon after its launch in 2015 that teenagers were attracted to the product. The lawsuit seeks monetary damages based on violations of state laws governing false advertising and unfair competition, among others.
A recent study found that nearly 60% of high schoolers and 54% of middle schoolers who use nicotine vaping products said Juul was their usual brand. Sales records in California, according to the suit, show the company sent thousands of Juul devices and pods to fictitious names including “Beer Can” and “Patricia Juul,” and to addresses such as “no signature needed, Palo Alto.”
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