State officials said the percentage of high school students who have vaped has increased from 11.7% in 2017 to 27.5% this year
California and Los Angeles County officials announced a lawsuit against Juul Labs Inc. on Monday, alleging the vaping brand targeted young people through advertising and failed to give warnings about health risks posed by using e-cigarettes with nicotine.
Amid backlash from the public, Juul recently announced it would stop selling some flavored electronic cigarettes, including mint. A government report recently said Juul was the most popular brand among high school students.“These results are unacceptable,” said Juul Chief Executive K.C. Crosthwaite in a statement last week, adding the firm must “earn the trust of society.”
“Unfortunately tobacco and nicotine use is on the rise among young people, driven largely by vaping products,” Lacey said at the news conference on Monday.Juul spokesman Austin Finan said Monday that the firm has not yet reviewed the complaint. The lawsuit filed in Alameda County Superior Court, which also names San Francisco-based Pax Labs Inc., seeks civil penalties and a permanent injunction against use of “deceptive” practices by the firms.
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