California is suing the nation's biggest e-cigarette maker, alleging Juul Labs deliberately targeted teenagers with its early marketing campaigns.
California's suit alleges Juul illegally marketed to and sold e-cigarettes to minors. The lawsuit outlines alleged weaknesses in the company's age verification system that allowed minors to buy e-cigarettes from the company's online store.
California also alleges that Juul did not verify addresses, shipping "thousands" of orders to "non-existent California addresses," such as "10 Los Angeles," "none, San Francisco" and "no signature needed, Palo Alto." California also claims customers could easily make a new account if their first attempt was blocked.
"More than any other complaint, California emphasizes Juul's alleged failures in age-verification in sales and distribution," said Neil Makhija, a consumer protection lawyer and lecturer at the University of Pennsylvania Carey Law School.
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