James Bond's carmaker of choice Aston Martin forays into the lucrative SUV market with an eye on winning female customers
) took a first step into the lucrative SUV market on Wednesday with an eye on winning female customers, hoping it can dig itself out of a financial black hole.
Aston is trying hard to turn around its performance and winning new customers will be key to its success. The profile of Aston Martin’s target customer for its first SUV is a 40-something West Coast entrepreneur with children, called “Charlotte”. Aston Martin’s sales have been hit most recently by falling demand in Europe and for its Vantage model.The wider car market has been affected by declining sales in China, trade war worries between the world’s two biggest economies, a slump in diesel sales in Europe and the need to invest heavily in electrification.
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