Aston Martin launches first SUV, hopeful of a turnaround

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Aston Martin launches first SUV, hopeful of a turnaround
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Aston Martin, which has seen its share price plunge this year as sales failed to...

FILE PHOTO: An Aston Martin logo is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland March 5, 2019. REUTERS/Pierre Albouy

The sports car maker, famed for being fictional agent James Bond’s car of choice, has gone bankrupt seven times in its 106-year history and has had multiple owners over the last century including Ford. The firm, which reported a pre-tax loss of 92 million pounds in the first nine months of the year, has ploughed money into a new factory in Wales which will build the new DBX SUV model from next year.

Aston hopes to encourage more women buyers with its new offering and has received input from a female advisory body on the choice of certain features such as separate central arm rests and the design of the glovebox.

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