With other luxury brands successfully building SUVs, Aston Martin has decided to join the club with the DBX. In the United States, the price starts at about $190,000. Sticker prices for some other Aston Martin cars exceed $300,000.
Los Angeles Aston Martin unveiled its first SUV Tuesday in Los Angeles and at a simultaneous event in Beijing. The British sports car company joins a long list of brands, including Lamborghini, Bentley and Rolls-Royce, for which an SUV would have once been unthinkable, but is now a reality.
With the DBX, Aston Martin hopes to extend the appeal of its brand beyond sports car fans who are willing to sacrifice practicality for style and performance. "I can't emphasize enough how incredibly exciting and significant DBX is for Aston Martin," CEO Andy Palmer said in a statement."Through its development alone, this beautiful SUV has already taken the company into new territories and in inspiring directions.
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