The German-based sportswear company drew criticism from Israel for including supermodel Bella Hadid in the advertising for the SL72 shoes.
Adidas has pulled its ad featuring supermodel Bella Hadid from its campaign for running shoes inspired by a design dating back to the time of the 1972 Munich Olympics .The German-based sportswear company drew criticism from Israel for including Hadid in the advertising for the retro SL72 shoes, which it describes as a 'timeless classic.'In a post Thursday on X, Israel 's official account objected to Hadid as 'the face of their campaign.
The American Jewish Committee decried Adidas' decision to include Hadid and said choosing a 'vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory.''Neither is acceptable,' it added in a post on X. The group did not provide evidence or detail for its allegation that Hadid was 'anti-Israel.'Hadid has not publically commented on the controversy.
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