Adidas removes Bella Hadid from an ad campaign and apologizes after backlash over the pro-Palestinian model’s role in promoting shoes tied to 1972 Munich Olympics.
Adidas has removed Bella Hadid from its social media pages after issuing an apology for “any upset or distress caused” by its release of an ad campaign for retro sneakers based on shoes first released during the 1972 Munich Olympics. The company selected Hadid as the face of its SL72 project, which marks the 52nd anniversary of the Munich Olympics with a throwback to Adidas' popular shoe from the 1970s.
” Adidas faced criticism from Jewish organizations and Israel for aligning the SL72 campaign with a model known for her pro-Palestinian sentiments. The American Jewish Committee condemned Adidas' decision, labeling it either a 'massive oversight or intentionally inflammatory.” “For Adidas to pick a vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory. Neither is acceptable.
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