Hadid is vocal about her pro-Palestinian views, and the Munich Olympics — where the SL 72 shoe was originally launched — saw a terrorist attack by a…
The SL 72 campaign, unveiled on Monday, revived the"coveted classic" sneaker that was first created for Adidas athletes at theOlympics. An ad that appeared across Adidas platforms and a Times Square billboard featured Hadid wearing the trainers while holding flowers.
Choosing Bella Hadid - who promotes hateful anti-Israel misinformation and Hamas propaganda to her millions of followers - to be the face of a 1972 Olympic shoe relaunch was…“For Adidas to choose Hadid, someone who is constantly baiting Jews and attacking the Jewish State, is bad enough," Combat Antisemitism Movement CEO Sacha Roytman said in a."o have her launch a shoe commemorating an Olympics when so much Jewish blood was shed is just sick.
Adidas apologized in a statement and said it would make changes to the campaign, though it did not specify what those revisions would be. "We are conscious that connections have been made to tragic historical events — though these are completely unintentional — and we apologize for any upset or distress caused,” a company spokesperson said."As a result, we are revising the remainder of the campaign. We believe in sport as a unifying force around the world and will continue our efforts to champion diversity and equality in everything we do.
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Adidas 'revising' Bella Hadid campaign after backlash from IsraelAdidas said Thursday it was 'revising' its campaign with Bella Hadid for a shoe that is honoring the victims of the 1972 Munich Olympics massacre after blowback from Israel.
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Bella Hadid Makes Tucking an Adidas Soccer Jersey Into Jean Shorts Look Surprisingly ChicHalie LeSavage is the senior fashion and beauty news editor at Marie Claire, where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally).
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