Kim Kardashian’s Skims joins forces with Swarovski and its creative director Giovanna Engelbert on a collection of body-contouring jewellery and crystal-encrusted shapewear.
Kim Kardashian and her $4 billion fashion brand, Skims, are on a mission to take over the world. Besides dominating the shapewear industry – she recently unveiled a provocative lingerie line, featuring bras with permanently erect nipples – Kim’s knack for securing groundbreaking collaborations highlights her entrepreneurial prowess. Skims has recently partnered with Fendi and has become the official underwear partner for the NBA, WNBA, and USA Basketball.
“It’s inspired by my Millenia jewelry collections, and we infused iconic elements from both brands,” Engelbert shares with Vogue about how they approached the partnership. In the campaign, shot by Mert Alas, Kim Kardashian is surrounded by women in their crystal-encrusted Skims. Engelbert and Swarovski are no strangers to game-changing collaborations, either.
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