Your favorite TV rewatch podcast is on strike, too
with its internal productions. “The gist, as I understand it, seems to be that striking members are prohibited from appearing on podcasts in service of promoting work covered under the contract,” wrote Ferguson in an email.While Maximum Fun isn’t a union shop, it works with hosts and employees who are members of either or both SAG-AFTRA and the Writers Guild, which is also on strike. The Writers Guild is also asking members not to promote their shows to the public.
Some in the industry are optimistic about this potential new influx of talent and listeners that the strike could bring to the podcast world. “I’m guessing we’re going to see a slew of new celeb podcasts hit the market in a month or two. It’ll be 2020 all over again,” one producer at the podcast division of a TV network toldBut the podcast industry is also much more cash-strapped than it was in 2020.
Where the podcast industry could see some unintended gains from the strike is in advertising, The Podglomerate marketing and audience VP Joni Deutsch added. Without actors to promote projects on late-night shows, film festivals, and press junkets, studios may turn to podcasts and social media. “For Your Consideration” campaigns related to awards shows may also look to podcasts. If the strike lasts through fall, there will be no new scripted television for advertisers to park their ads.
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