How Synchrony Financial CEO Margaret Keane's commitment to corporate justness extends beyond fostering diversity in the c-suite and board:
... [+]The night before taking center stage in Cipriani’s swanky ballroom on 42nd Street—part of a panel discussion highlighting “corporate champions” last week—Synchrony Financial CEO Margaret Keane was painting the nails of homeless women in the south Bronx.
“It was a great experience, but I don’t know, I was just sad coming [to this event] this morning,” Keane said, in an interview room withKeane has been Synchrony’s CEO since 2014, when she led the credit card provider’s initial public offering in July and subsequent split-off from parent company GE Capital in November 2015. But her history in the financial services industry goes back to her college days, when she was a debt collector for Citibank.
“That work defined me in some ways, because of what happened in my family. Believe me, we got collection calls, too. So I have a very high sensitivity to people who run into trouble,” she toldKeane serves as the president of the Synchrony’s philanthropic arm, the Synchrony Foundation, through which she is able to help people who run into trouble–particularly those who struggle with homelessness.
These values were part of Keane’s life well before she sat in the C-suite at Synchrony. The Queens native is the daughter of an NYPD cop and the sister of a few, too. “My whole family has a police background,” she shared. From that background, she’s learned that it’s important to “make sure you’re treating people well, having that caring aspect to you—it all comes through.”
But to Keane, good corporate behavior also means meeting the needs of the company and its employees. “Driving diversity and inclusion is a very hot button for me,” she says. Synchrony has made progress on that front: It boasts one of the most diverse boards in financial services—with four female directors , four minority directors and two technologists—and was recognized as a
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