Why BrittanyRunsAMarathon deserves to be this summer's indie breakout
a comedic force who steals scenes with a delivery that slides effortlessly between perky and profane. She’s been an unlikely drug dealer in “22 Jump Street,” a shrewd pimp in “Office Christmas Party,” even an aunt who gets attacked by a vampire poodle in “Goosebumps.” What she’s never played, however, is the lead role.
But Sundance is its own beast — an isolated mountain hamlet that embraces things that are offbeat and uncommercial. Now “” faces its biggest test. When it opens in limited release in a handful of theaters on Aug. 23, it will have to slowly build an audience if it wants to break out of art houses and enter the mainstream.
Reviews out of Sundance were sterling, and the reaction among crowds, many of whom approached the filmmakers after screenings with tears streaming down their cheeks, demonstrates the picture’s power to move audiences. And yet this summer has been downright hostile to indie fare. “Booksmart,” a sensation at SXSW, and “Late Night,” another comedy that Amazon picked up out of Sundance, may have scored with festivalgoers, but they failed to connect with regular folks when they opened in theaters.
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