Better together: Why these three young brands are teaming up on a group show for NYFW.
have decided to stage a triple-feature show on Monday, September 9 at 9 p.m. The labels will show in succession, with different music to accompany each collection. The CDLM/Creatures of The Wind lineup will be styled by’s Alex Harrington, while Emma Wyman will style Vaquera. The idea to show all together in one time slot happened organically for these designers, who are all friends, but it also seemed like a practical solution to the financial demands of a runway show for an independent brand.
As the designers of Vaquera explain, “putting on a show is expensive. As emerging brands, it’s not easy to keep up with established brands who have so many resources and access to funding.” They add, “It feels like there is no middle ground between established brands and young designers, especially in New York. We are currently working to secure funding for the show and we feel that presenting as one will help us secure sponsorship.
Collaboration has been a buzzword in the fashion industry for the last decade or so, but combining fashion shows gives an impactful new meaning to an overused word. As Vaquera notes, “the fashion industry is notorious for pinning peers against each other and negative competition is not something that interests any of us.” They continue, “We all support each other’s work and have enough confidence in our own lines to know that our individual voices will be heard, even in a group context.
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