The Black Friday-Cyber Monday shopping rush is over, but these trends are here to stay
Share to twitterAs more retailers offer doorbuster deals earlier and longer than ever, Black Friday is no longer theRetailers’ earlier-than-ever promotions may have stolen some thunder from Black Friday, but the latest scorecard shows the traditional kickoff to the holiday shopping season—the five days from Thanksgiving to Cyber Monday—remains critical.
Echoing other studies, the survey found a healthy in-store appetite from Gen Z shoppers, driven by their desire for social interaction, nostalgia about the childhood family tradition and FOMO about deals. More than three-fifths of those aged 18 to 24 shopped in physical stores over the holiday weekend, up from 46% last year.
While Black Friday may have gotten more online browsers and buyers, Cyber Monday remains the reigning king when it comes to actual spending. While Thanksgiving Day brick-and-mortar store visits rose 2.3%, Black Friday traffic dropped 6.2%, more than triple the pace of decline last year and the third straight decrease, according to mall traffic tracker ShopperTrak. ... [+]Data from RetailNext, which measures in-store visits for many online-born direct-to-consumer brands and other retailers, also showed a 2.1% decline in store visits on Friday.
That effort looks to have paid off. Edison Trends, in a study of online receipts, found Nordstrom saw a 60% increase in online sales on Thanksgiving and Black Friday, the most growth among major retailers it tracked, topping even the rates of Walmart and Amazon.
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