Nearly 65% of survey participants from households that earn over $100,000 a year said they preferred Cyber Monday.
Wealthy people largely prefer shopping on Cyber Monday over Black Friday. Business Insider teamed with global technology company Morning Consult to conduct a nationwide survey of 2,300 American adults. The majority of respondents signaled their preference for Cyber Monday, with 58.2% saying they'd rather shop during the online retail event. Shoppers who earn over $100,000 a year showed the strongest preference for Cyber Monday.
Wealthy people largely prefer shopping on Cyber Monday over Black Friday. Business Insider teamed with global technology company Morning Consult to conduct a nationwide survey of 2,300 American adults. The majority of respondents signaled their preference for Cyber Monday, with 58.2% saying they'd rather shop during the online retail event. Shoppers who earn over $100,000 a year showed the strongest preference for Cyber Monday.
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