An anti-diet movement is gaining steam, fueled by new apps that promote an intuitive approach to healthy eating.
That is now changing as an anti-diet approach takes root. According to MaryLeigh Bliss, chief content officer at YPulse, there are many reasons behind the shift to mindful eating. As Gen Z and Millennials have grown up, they’ve been exposed to different information about nutrition. “These generations have been fueling the body positivity and body acceptance movement for years, and that has had an impact on how they view diets,” she said.
Clients start with an initial strategy session to talk about their goals and history. From there, they choose either Basic membership, $79 a month, which includes unlimited group coaching, or a Premium tier, $149 a month, which includes unlimited one-on-one and group coaching every week. The Premium level accounts for about 70 percent of all members, according to the company.
“Diet culture is so ugly,” said Emily Hochman, founder of Wellory. “It’s so bad for your mental health and it doesn’t lead to long-term results. Eighty-three percent of dieters end up gaining more weight than they’ve lost within the first two years.” On Wellory, the registered dietitians and licensed nutritionists are known as Wellorists. When signing up, a member goes through a questionnaire and its algorithm matches each client with a Wellorist, who educates clients on how to build out meals, while providing grocery lists and recipes to build healthy habits. Hochman noted the average person stays with Wellory for about six months. Membership costs $49.99 a month.
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