The pressure facing Macy's, Nordstrom and J.C. Penney is the same: as the retail industry has transformed over the past few decades, department stores' greatest strength, size and scale, have become their greatest weakness.
are weaning their dependence from department stores. There is a multitude of ways for a brand to control their own destiny to reach a variety of customers, from outlet stores to freestanding shops in malls, and of course, their own websites.
The exception, Murthy noted, may be retailers like Bergdorf Goodman or Nordstrom, which still have strong customer service and stores outside the mall. "I try not to go to department stores too much," said Brianna Ryan, a 22-year-old Pilates instructor in New York City, noting the number of thrift stores in Manhattan.
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