Warner Bros. Discovery CFO Calls Company's HBO Max and Discovery+ ‘Underpriced,' Suggesting Price Hikes May Be Coming
Warner Bros. Discovery CFO Gunnar Wiedenfels said his company's streaming services were 'underpriced' during the Goldman Sachs Communacopia Tech Conference.Disney announced sweeping price increases to its streaming services last month.Streaming service subscriber growth's two flagship streaming services, are"fundamentally underpriced," Chief Financial Officer Gunnar Wiedenfels said during Tuesday's Goldman Sachs Communacopia Tech Conference.
Wiedenfels suggested the company had ample room to raise prices given the strength of content on the services, which will be merged into one next year. Last month, Warner Bros. Discovery said it planned to launch a combined HBO Max-Discovery+ service in the U.S. in mid-2023, with international markets to follow.
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