Perhaps predictably, HBO dominated Emmys season.
And though Netflix took home just three wins during the Emmys broadcast the streamer also had substantial victories at the Creative Arts Emmys for, among others.
For Netflix, awards are all about proving its might to Hollywood, and burnishing its reputation among top-tier talent. That’s never been more important for the streamer, which got when it revealed plans to rein in content spending amid subscriber losses. At HBO, meanwhile, continued Emmy dominance shows that it can continue to compete against the deep-pocketed streamers, even as it sees a revolving door of cost-conscious owners.—her second in two years—also comes amid growing concern about the future of original programming for the streamer, which will be merged with Discovery+ next year.
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