Walmart wants to become a big advertising player like Amazon
The retailer on Thursday bought Polymorph Labs, a Silicon Valley startup that specializes in managing digital ads for brands. Terms of the deal were not disclosed, but Walmart said adding the startup's technology would enable current and potential advertisers to reach consumers more effectively.The acquisition positions Walmart to compete with Amazon , which became the country's third largest ad platform last year behind Google and Facebook .
The company sold $184 billion worth of groceries in the United States last year, more than a third of its more than $500 billion in sales. But groceries carry razor-thin margins. Walmart has also sacrificed profit in recent years by investing billions of dollars to build out its digital operation, lower its prices and add online pickup to thousands of stores. Profit has fallen three years in a row.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Amazon plans to start accepting cash at Amazon Go stores after reported accusations of 'discrimination and elitism' and new laws banning cashless storesAmazon is planning to start accepting cash at its cashierless Amazon Go stores.
Baca lebih lajut »
Amazon CEO Jeff Bezos Just Issued a Challenge to Walmart and TargetAmazon CEO Jeff Bezos has released his annual letter to shareholders. Bezos challenged retail rivals Target and Walmart, in a thinly veiled swipe, to match Amazon’s pay and benefits.
Baca lebih lajut »
Exclusive: Mexico's Walmart pressures suppliers on pricing, forcing some to ditch AmazonWalmart's Mexico unit has penalized food companies supplying groceries to r...
Baca lebih lajut »
Jeff Bezos warns Amazon will have 'multibillion-dollar failures'Amazon CEO Jeff Bezos warned Thursday the company will have large, failed experiments in his annual shareholder letter.
Baca lebih lajut »
Amazon employees are listening to what you say to Alexa — here's how to stop themAmazon is listening to what people say to Alexa, but you can turn off a setting that gives Amazon permission to do this.
Baca lebih lajut »
Amazon is the latest retailer to brag about worker compensationTarget, Walmart, Starbucks and Amazon have been announcing increases to their minimum wages as the federal pay floor remains unchanged since 2009.
Baca lebih lajut »
Amazon, Microsoft chosen to compete for Pentagon cloud computing contractAmazon.com Inc and Microsoft Corp have been selected to continue competing for P...
Baca lebih lajut »
A Team At Amazon Is Listening To Recordings Captured By AlexaAn Amazon spokesperson said that 'an extremely small sample of Alexa voice recordings' is annotated.
Baca lebih lajut »
Amazon buys warehouse robotics startup Canvas TechnologyAmazon.com Inc on Wednesday said it had acquired Canvas Technology, a robotics s...
Baca lebih lajut »
Donald Glover, Rihanna film 'Guava' to hit Amazon SaturdayLOS ANGELES (AP) — Donald Glover and Rihanna's secretive new film 'Guava Island' is coming to Amazon Prime Video this weekend. Glover tweeted Wednesday that it'd be available to stream for...
Baca lebih lajut »