The email advertising Kate Spade perfume said 'Come hang with Kate Spade' and as some pointed out, was sent on the first day of Mental Health Awareness Month.
If you or someone you know is in crisis, please call the National Suicide Prevention Hotline at 800-273-8255. It is available 24 hours a day, seven days a week. You can also text HOME to 741741 to connect with a counselor from anywhere in the United States.
Spade died by suicide on June 5, 2018. She was found hanged in her Park Avenue apartment in New York City. The luxury designer was 55. "Apparently nobody in marketing at Ulta remembers how Kate Spade died. Disgusting," wrote one user on Twitter.
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Ulta apologizes for 'insensitive' Kate Spade email after online backlash'A very insensitive choice of words was used and for that we are very sorry,' Ulta wrote in an email.
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Ulta pulls Kate Spade e-mail ad after complaints it referenced designer’s suicide“We apologize to the Spade family,” the company responded in a statement.
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Ulta apologizes for 'insensitive choice of words' about late designer Kate SpadeThe beauty brand sent the email May 1, the first day of Mental Health Awareness Month.
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Ulta Sends Out Kate Spade Email, Mistakenly References Designer's SuicideUlta is under fire after emailing out a promotion that collabs with Kate Spade ... one that refers to the fashion designer's untimely death.
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Retailer Ulta Beauty Apologizes for Insensitive Phrase in Kate Spade EmailThe email to subscribers promoting Kate Spade New York’s Sparkle fragrance on Sunday prompted criticism from some recipients, who noted the tragic nature of Spade’s death.
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Ulta apologizes for Kate Spade email that mistakenly referenced the designer's deathUlta Beauy sent an email promoting Kate Spade fragrances on Sunday - but many shoppers were turned off by the 'disgusting' and 'tone deaf' subject line that accidentally referenced the designer’s 2018 death.
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