The email to subscribers promoting Kate Spade New York’s Sparkle fragrance on Sunday prompted criticism from some recipients, who noted the tragic nature of Spade’s death.
The message inadvertently evoked memories of the way the luxury product founder took her life in 2018Brian Ach/WireImage | Don & Melinda Crawford/Education Images/Universal Images Group via Getty Images
Retailer Ulta Beauty apologized Monday after it emailed customers to say"Come hang with Kate Spade" as part of a promotion for the luxury brand, whose eponymousThe email to subscribers promoting Kate Spade New York's Sparkle fragrance on Sunday prompted criticism from some recipients, who noted the tragic nature of Spade's death.
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Ulta apologizes for 'insensitive' Kate Spade email after online backlash'A very insensitive choice of words was used and for that we are very sorry,' Ulta wrote in an email.
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Ulta Sends Out Kate Spade Email, Mistakenly References Designer's SuicideUlta is under fire after emailing out a promotion that collabs with Kate Spade ... one that refers to the fashion designer's untimely death.
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Ulta apologizes for Kate Spade email that mistakenly referenced the designer's deathUlta Beauy sent an email promoting Kate Spade fragrances on Sunday - but many shoppers were turned off by the 'disgusting' and 'tone deaf' subject line that accidentally referenced the designer’s 2018 death.
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Ulta pulls Kate Spade e-mail ad after complaints it referenced designer’s suicide“We apologize to the Spade family,” the company responded in a statement.
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Ulta apologizes for 'insensitive choice of words' about late designer Kate SpadeThe beauty brand sent the email May 1, the first day of Mental Health Awareness Month.
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