Twitter has outlined a framework for its new political ad policy, but some big questions remain.
Twitter says it defines political advertising as referencing "a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive or judicial outcome." Ads that appeal for votes, financial support will be prohibited. The policy will also ban advocacy for or against any of those types of political content will be prohibited in the policy.
In a call Friday with Vijaya Gadde, Twitter's Legal, Policy and Trust & Safety Lead, and Del Harvey, VP of Trust & Safety, acknowledged that the new policy would be somewhat fluid. Micro-targeting is "serving up ads or content to these narrowly-sliced segments, personalizing them and taking advantage of vulnerabilities," Rutgers Law School professor Ellen Goodman
In response to a question about whether Twitter would take action on ads with false information, Harvey said the company has often seen public conversations take place around false posts on Twitter. By being an open platform, she said, people can be held accountable by other users. Twitter is trying to avoid those conversations on certain topics from being siloed, she added.
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