Tracee Ellis Ross Wants to Redefine Your Relationship With Hot Tools

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Tracee Ellis Ross Wants to Redefine Your Relationship With Hot Tools
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5QuestionsWith: MayaAlena spoke with TraceeEllisRoss about her evolving hair journey, her creative process when she’s getting all glammed up, and the wash routine she does for her iconic pool dip content that often breaks the Internet

We all feel like we know you because of your authentic approach to life. How do your beauty and wellness rituals relate to one another?, and they define beauty as your soul’s blueprint and something that blossoms. So I have adopted that beautiful expression, because it is my belief and understanding as well. It’s the discovery that hair care is self-care, which is obviously something I knew, but when you put language to it, it changes how you use it as a ritual in your self-love.

We both know as Black women that, historically, the beauty industry hasn’t prioritized us. Do you have any current frustrations with the industry? I want to exceed the needs of the curly, coily hair texture community, and to stay centered around the celebration of Black beauty, and that in and of itself is challenging a narrative that hasn’t been at the center of the beauty industry.

My other mission as a founder and CEO is to change this idea that Black hair care is a niche market. I was part of the McKinsey group, which conducted the. It was an interesting study to help society better understand our consumer. Data is really helpful in a capitalist society, particularly when money is on the table. Our rhythm for wash day is just different. We don’t wash our hair every day, so our purchases are different.

There are areas within the industry that I just think need prodding and poking because of those blind spots, which is what I set out to do on a regular basis. If I discover a place where a retail partner unconsciously doesn’t make sense in terms of our customer, I have big conversations about that. This is not to just benefit Pattern; this is to benefit all of us and to make changes in the industry that need to happen.Especially your famous pool dip content, which the Internet loves to see.

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