Macy’s is looking to go deeper into hair care, and has partnered with Tracee Ellis Ross to do it. Macy’s will sell Pattern’s hair care and styling product lineup, with prices ranging from $9 to $25.
at Macy’s. “In fragrance, we are a leader and we’re established with our cosmetics and our skin care. We took strategic initiatives to ensure that we’re building out hair as our fourth pillar at Macy’s.”
Within hair, Bosco said the Macy’s customer had specifically asked for brands catering to a wider range of hair textures. “We knew that we needed a leader in the curly, coily and tight-textured hair brand matrix for our consumer. We have a highly diverse customer base,” she said. “Consumers were saying, ‘We need something more.’ We couldn’t be more thrilled to haveLast year, a report from Goldman Sachs pointed to an industrywide gap in products for Black shoppers’ hair needs. Per that report, Black consumers are 2.
“Our consumer loves the recognition and that tie-back to someone that they view,” Bosco said. “That brand founder’s ethos is what our consumers are looking for as well.”, and Ross said at the time she had an eye on markets in Africa. “When looking for Pattern’s first ever department store partner, it was important to me that we work with a brand that celebrates individuality,” said Ross in a statement. “Pattern was built on a commitment to expand how we communicate, care for and celebrate the curly, coily and tight-textured hair community. We are thrilled to introduce our products to the Macy’s consumer and work with the brand to continue telling our story.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Rivals.com - Commitment Breakdown: IMG four-star CB Ellis Robinson commits to Georgia
Baca lebih lajut »
'Top Gun' Star Jay Ellis Shares Cast's Reaction to Oscar NominationsSomebodyIUsedtoKnow's Jay Ellis is revealing that the TopGunMaverick cast stays caught up on good news through a group chat.
Baca lebih lajut »
No grandchildren!In “The One with Ross's Wedding, Part 2,” a 1998 episode of the sitcom Friends, Ross makes a threat to his parents that most adults, once heckled enough, have probably considered. When Ross’s and his fiancee’s parents are squabbling at the wedding, he pulls out this conversation-ender: “No…
Baca lebih lajut »
Ross: Morning people have the ideal lifestyle, it's just science!When I took this morning job, there wasn’t much competition. It was basically, “Dave, we need someone who can be here at 4:45 a.m., and we immediately thought of you.”
Baca lebih lajut »
NASCAR Outlaws Ross Chastain's 'Melon Move'Officials now reserve the right to issue a time penalty for any move deemed to be unsafe.
Baca lebih lajut »