Tim McGraw is expanding his business ventures with a new entertainment, media and marketing company called Down Home.
is expanding his business ventures with a new entertainment, media and marketing company called Down Home. The Nashville-based firm is a collaborative effort between McGraw, his management company EM.Co and social content studio Shareability., also a co-founder of Down Home, will serve as chief strategy officer, while Shareability founder and Down Home co-founderwill serve as CEO.
At launch, Down Home has an investment and first-look deal in place with Skydance Media. Under the agreement, Skydance will develop film and television projects with Down Home, in addition to channeling IP and other material to the company. Down Home currently has two scripted series in development with Skydance, with plans for additional features and animation.
“Country music has always been about storytelling,” McGraw said in a statement. “Our stories are honest vignettes of life and family and community. I think there’s a longing for that. For me, that’s Down Home. That’s how I grew up, those are the stories I like to tell, and that’s what I want our company to be about.”
Ellison added, “Tim McGraw is an outstanding artist and entertainer. He is truly gifted at telling stories across mediums that deeply connect with the audience and has built an unmatched community of fans around the world. We are thrilled to partner with him, Tim Staples, Brian Kaplan, and everyone at Down Home as they have created a dedicated infrastructure to tell stories across film, TV, and music, to fulfill a massive demand for authentic, inspiring stories.
“We’re thrilled to be a part of the next chapter in Nashville’s evolution in empowering artists and visionaries to create a new hub for storytelling that combines talent, passion, and innovation,” Kaplan added.
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