Country star Tim McGraw announced Thursday that he is entering into a partnership with Shareability, a social content studio that specializes in “viral moments,” to start Down Home, a n…
, a social content studio that specializes in “viral moments,” to start Down Home, a new Nashville-based media, entertainment and marketing company.
No titles or specific projects were announced as part of the unveiling, but the new company is said to have two scripted series in development with Skydance Media, with the intention of following up with feature film and animation projects. In a statement, Joel Bergvall, Down Home’s head of film and television, said, “People want stories that move them, and that starts with characters they can relate to.
The company released a minute-long video in which McGraw talks about a longing for “together and community” as part of his vision for Down Home. Down Home is said to be the culmination of a first-look deal that McGraw and his management company, EM.co, had with David Ellison’s Skydance, which will develop projects with the new venture. Ellison will also sit on the new company’s board.
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