StemDrop will give TikTok’s more than 1 billion monthly users the chance to create their own songs using music “stems”
in partnership with Universal Music imprint Republic Records and Samsung.
“With tens of thousands of songs uploaded every day this idea will give aspiring artists the opportunity to collaborate with some of the most successful songwriters in the world,” said Cowell in a statement announcing the project. , chairman and CEO of Universal Music Group, paid tribute to the “incredible team” Cowell has assembled to launch the platform, “harnessing the scale of TikTok, to leverage the artistry of creators worldwide.
StemDrop debuts on Oct. 26, when 60 seconds of “Red Lights” will be exclusively released on TikTok, along with individual “stems” from the track which can be accessed through a dedicated micro-site or an in-app StemDrop Mixer, enabling users to play with production effects and create new versions of the song.
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