Simon Cowell’s Syco Entertainment, Universal Music Group, Republic Records and Samsung have teamed on global music collaboration initiative StemDrop – A Song for the World. StemDrop aim…
’s Syco Entertainment, Universal Music Group, Republic Records and Samsung have teamed on global music collaboration initiative StemDrop – A Song for the World.
The StemDrop Profile will also provide TikTok users and creators a window into the StemDrop process, as new versions of the track from around the world are curated weekly by each of the individual songwriting teams as well as TikTok, Syco, Republic Records and Universal Music Group. TikTok music curator Ari Elkins, singer-songwriter Astrid S and Your Boy Moyo will act as global ambassadors for StemDrop and host daily content on the @StemDrop channel on TikTok.
Ole Obermann, global head of music at TikTok, said: “Every day, brilliant, undiscovered artists and songwriters turn to TikTok to share their music and find a global audience; StemDrop will put a spotlight on this talent and act as a springboard to help them build their careers.”
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