Live Nation Entertainment CFO Joe Berchtold said Ticketmaster could have done 'several' things better during the Taylor Swift concert ticket sale meltdown last year.
Chief Financial Officer Joe Berchtold told a Senate committee on Tuesday that Ticketmaster learned "valuable lessons" from its meltdown during the Taylor Swift concert ticket sale last year.
"And let me be clear that Ticketmaster accepts its responsibility to be the first line of defense against bots in this everescalating arms race." In November, registered fans were given codes for a pre-sale to secure tickets for Swift’s 52-date The Eras tour days before tickets went on sale to the general public. However, fans were quickly met with long delays and error messages that Ticketmaster blamed on bots and historically unprecedented demand. Taylor Swift sparked fan fury in November after Ticketmaster sold out of pre-sales and canceled regular sales.
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Live Nation CFO defends Ticketmaster, blames bots for Taylor Swift debacleTicketmaster learned 'valuable lessons' when the Taylor Swift concert tickets sale last year was disrupted by record bot traffic, the parent company will tell a U.S. Senate committee on Tuesday.
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Taylor Swift Ticketmaster crisis sparks Senate Judiciary hearing, Live Nation and SeatGeek called as witnessesSenators Amy Klobuchar and Mike Lee will lead Senate Judiciary Subcommittee hearing on competition in ticketing industry with witnesses from major agencies.
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Live updates: Ticketmaster Taylor Swift Senate committee hearingLIVE UPDATES: The Senate Judiciary Committee is examining Ticketmaster's role in the ticketing industry after last year's Taylor Swift tour debacle.
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Watch live: Ticketmaster tries to shake it off as Senate examines Taylor Swift debacleWASHINGTON — The Senate Judiciary Committee is examining service failures and delays on Ticketmaster’s web site that frustrated fans as they tried to purchase...
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Ticketmaster Hearing: Witnesses Push Break-Up of Live Nation During Senate Probe on Taylor Swift PresaleSeatGeek CEO Jack Groetzinger called to break up Ticketmaster and Live Nation during the Senate Judiciary Committee's hearing following the TaylorSwift ticket debacle.
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