America's most selective, prestigious universities tout their rigorous academic programs, top-tier faculty, lush campuses and world-class resources. But for some families, according to one professional college counselor, the choice comes down to logos.
"Those kinds of students get access to a professional and alumni network, and the social capital that derives from becoming part of that network," said Nathan J. Daun-Barnett, an education professor at the University of Buffalo who specializes in college access for underrepresented students.
"America is a democracy, but we have elements of aristocracy, and these colleges epitomize that and help give students a ticket to the club," he added. Crowley, the IvyWise college counselor, said that some families are focused on admission to top-tier schools because they're the most ubiquitous and widely known, not necessarily because of a hunger for cultural cachet or social status.
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