Jakob Freund is the CEO of Camunda, a software company innovating end-to-end process orchestration. Read Jakob Freund's full executive profile here.
Many organizations start with grand ambitions to automate their processes and find their reality falls short of their expectations. According toSome may find their processes are too complex, and others may face issues integrating the various people, systems and devices within their automated process. The bottom line is that processes may be broken, inefficient or difficult to measure—making it hard to define business success or even adapt to change.
Achieving this goal—while working with the people, systems and devices you already have—is a matter of orchestrating your processes. Automation must become a strategically planned, cross-disciplinary effort that involves both business and technical stakeholders. Process orchestration helps teams model, execute, optimize and continuously improve automated processes, giving a clear path toward achieving business success with automation.
Embracing a decentralized CoE may be a good opportunity to bring business stakeholders into the mix while a process is still in its planning stages. Using a process modeling standard likecan help teams achieve alignment, with visual flowcharts that make it easy to understand how processes flow from one step to another.Organizations that are early in their maturity may think of automation in terms of distinct projects.
Teams that effectively scale their automation efforts consider process orchestration as an important part of their digital transformation strategy. That means they’re thinking strategically about integrating legacy systems alongside modern software through careful orchestration. They’re incorporating human workflows with automated processes. And they’re successfully orchestrating complex processes across a variety of endpoints.
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