In my experience, global talent sourcing presents a unique opportunity for creative endeavors to get great results and good value at the same time.
Content created by members of Rolling Stone Culture Council Rolling Stone Culture Council is an invitation-only network of industry professionals who share their insights with our audience.Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.
Through this, I learned three key lessons that I believe are useful for anyone considering their talent-sourcing approach for upcoming creative projects and initiatives.Mention the term “outsourcing” at a dinner party and you’re likely to hear a litany of often-understandable complaints about negative customer service experiences.All creative centers tend towards homogeneity in their output, hence the existence of phrases like “The Nashville sound” or “The New York sound.
If your competitors are only looking in New York and L.A. — because those are the obvious choices — you gain a strategic advantage by casting a wider, more international net. Remember that the obvious choice isn’t always the best choice.Many business leaders today feel a desire to give back to their communities, and to make decisions that better the world, in addition to their bottom line.
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